Description
 
Lawrence Gleadle drew the original poster and character, which was then used for a variety of creative endeavours; for instance, in OXO colouring book competitions from the 1930s.
 
There was a range of colouring books:
 
Paint the Past: Public Benefactors Past and Present
Paint the Past: OXO Will Take Care of the Future
Paint: The Popular OXO Personalities
 
The poster also later inspired an OXO advert from the 1950s, which featured a little girl named Mary Wood who loved OXO so much that she always asked for more.
 
Little Mary Wood
Like some more OXO
She likes it in her soup
She likes it in her stew
She likes it in her gravy too
Little Mary Wood
Like some more OXO